Things To Avoid for a Solid Social Media Presence

Digital marketing has been making waves, and has now become a tool that must be inculcated by most brands, irrespective of their field. This medium is extremely powerful, and has the capacity to reach out to more people across the globe. But often times, overdoing or incorrectly approaching digital marketing can work against the progress of the brand.

Consistency

Many brands, especially those new to social media, forget to take baby steps. Instead of first dipping their toes in water, they directly create an account on most social media platforms. They also start working on a PPC campaign, and strive to post on their brand’s blog thrice a week, but all in vain. Maintaining and actively posting on social media platforms while working on a campaign and keeping a close eye on its progress, and creating valuable content etc is a lot to do at once - even if there is a team in place. One must not bombard their audience with too much content or create an impractical social media calendar. Overkill never helped anyone and digital marketing definitely requires careful planning and strategy.

Focus

Instead of working on too many platforms, start keeping a track on what social media platform works for the brand - one that is reaping more traction. Instead of five social media platforms, if Instagram is bringing more queries, comments and shares, then pause other platforms and work on making the most of Instagram. Work with an influencer or kick start a giveaway contest etc to keep up the momentum but focus on one platform that reaps benefits instead of multiple non-responsive ones.

Creativity

Bring the best of creative content to your social media page. From attractive info-graphics to rich content on the blog, from informative videos to interactive webinars, make the most of this opportunity to connect with your audience.

Digital marketing can do wonders for your brand. The right digital marketing company in Noida can help you build a solid online presence. To get started, simply reach out to NetProphets Cyberworks, an iphone app development company that works on many tech-based solutions. Connect now.

Your Business Can Thrive With a Mobile App

Being hi-tech is a necessity for almost all brands and/or services out there. The digital world is the hub to be recognised by people across the globe, and it is a sure shot way to expand and reach more people. Mobile applications are one such online necessity that add more value to the brand and help in marketing it in the optimal manner. This way, the brand is in the palm of the consumers who may be based anywhere across the globe, and make it accessible for them to connect, place orders or simply stay updated. Read on to know why mobile applications are a necessity for any business.

Connect with Customers

The relationship between a brand and its clientele is one that goes beyond purchases. A brand will truly build up if it brings a genuine interaction in the dynamic between itself and the customers. This concept holds more truth with the existence of mobile apps. A business application helps customers in connecting with the business with one click and scroll through their recent discounts, offers, new product uploads, almost instantly.

Marketing Tool

Mobile applications are a great platform to know what segment on the app customers navigate more, what kind of products attract them and where they need simpler or more accessible space. Apps can also be streamlined with social media posts (platforms like Facebook, Twitter, Instagram etc), that would bring more traction to the app as well as the social media platform - a win-win situation for the brand.

Reviews and Ratings

Intimate and immediate feedback on every product is such a great driving force for businesses. They’d know how to be better for the customers, and consumer feedback will also keep the consumers engaged in the brand. Basically, having the customers connect with the brand via ratings, real-time reviews, and other feedback, is great for business - after all, out of sight is out of mind.

Analytics Save the Day

Mobile applications have varied analytics that help track where the consumers are based, what products are selling more (or even getting shortlisted), categories where customers are more engaged etc. Nowadays, customers want to be part of a brand’s products/services, and apps help bridge the gap and make them feel more included.

Mobile applications are integral for every brand and/or service and NetProphets is one of the premier mobile apps development companies in India that provides many other services including website development and digital marketing services in India. So connect with NetProphets at http://www.netprophetsglobal.com/.