Mobile App Development Meets Wearable Technology

Even while the mobile phones got slimmer with consumer demand, they also required to have big screens to handle the various apps and other uses. While this enhances usability, this does make the device bulkier.

The modern consumer is forever yearning for convenience yet wants to be connected all the time. This expectation has led to the emergence of wearable devices such as Apple Watch, Samsung Galaxy Watch, Google Glass and other such devices.

This creates a challenge for mobile app developers as they need to adapt their development practices to match the technology offered by wearables. In fact, technologists predict that wearable devices may become the future of mobile technology.

According to a Tech Pro Research, 92 percent of respondents said they were familiar with wearables, but only 11 percent said that wearables were being used within their organization, in the process of being implemented, or budgeted for future implementation. Another 25 percent of those surveyed said that they were planning to use wearables in the enterprise, but have not yet allocated a budget for them. And 64 percent said they have no plans to implement wearable devices at their company1.

Market research firms predict the global market for all wearable technology will more than double to $18.8 billion in 2016 from $9.3 billion this year2.

Value obtained through wearable devices
Users have their own expectations and experiences from the wearables that they use. These statistics are important to consider for mobile app development companies. The most common benefits/experiences include:

• Enhanced communication
• Improved productivity
• Greater connectivity
• Better processing of data
• Richer access to information

Form factor and visual appeal
The market response has shown that while the technological promise is indeed a priority, users lay a great deal of emphasis on the ‘fashion’ element of their wearables. Since lately, the market has seen a certain fusion of technology and fashion. Consumers prefer smart wearable devices that not only touch the limits of technology but become a fashion object to flaunt their class and status.

Among the most respected upcoming mobile app developers in India, NetProphets Cyberworks offers end-to-end solutions for custom app development and digital marketing . A Noida (Delhi NCR) based ISO 9001:2000 Company, NetProphets offers integrated business solutions. The company’s mission is to be a value-centric, integrated services firm on a global stage.

1. http://www.zdnet.com/article/wearables-an-emerging-trend-with-staying-power/
2. http://www.entrepreneur.com/article/22842

How to Get the Best Results from Email Marketing

Electronic Direct Mailers (EDMs) are an excellent marketing medium for businesses of all kinds and sizes to reach out to their audience in a cost effective way. They are a part of the digital marketing campaigns of most companies especially if they are into B2C segment.

However, not all EDM campaigns run by digital marketing agencies are as successful. There are certain best practices that your business can follow to ensure an effective and high ROI.

Killer headlines: Headlines get noticed first and they influence the user to read the rest of the content.  Headlines must be catchy enough for the user to get engaged and spend time on the mailer. In fact, industry analysts claim that headlines achieve 60% of the entire communication target.

EDMs with strong headlines have a high success rate and often influence their audience towards a purchase decision. 

Effective and concise copy: The copy is the key message that we communicate and it becomes the voice of the brand. Think how you want your brand to appeal to the consumers. 

Ensure that your brand ‘voice’ is friendly, engaging and trustful. Each word of your copy will create an image of your brand – make sure it’s a good one!

Use the right colors: There is a full-fledged science behind the use of colors  and how they  influence consumer behavior. Each color has a specific affect and match certain product types or industries. 

Usage of right colors pre-influence the consumer’s behavior and improves the chances of success.

Avoid glaring designs or colors: A seasoned designer or art director understands the prudent use of colors and designs. There needs to be an optimum balance between class and energy on the EDM. Not too bright, but not dull either.

Call to Action: The ultimate objective of the EDM is met by how cleverly the call-to-action is drafted. In fact, the CTA determines to a high extent what action or decision the user will take.  Ensure that the CTA is visible and prominent, yet not presented ‘loudly’.

NetProphets, an IT company based out of Noida (India), specializes in end-to-end digital servicing requirements of modern businesses. Having worked with clients in India and abroad, the company offers digital marketing service that offers high ROI and visible results. NetProphets uses a state-of-the-art solution to manage email campaigns for its clients.